DALLAS--(BUSINESS WIRE)--
The Container Store (NYSE: TCS), the nation’s leading retailer of
storage and organization products, today announced the launch of its new
lifestyle blog – Container Stories (containerstore.com/blog).
The blog will feature The Container Store’s storage and organization
solutions at work in real spaces of its customers’ and employees’ homes
and will also share tips, advice and new product sneak peeks. Container
Stories launches in conjunction with the retailer’s Summer Sale, which
began this week.
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The Container Store, the nation's leading retailer of storage and organization products, today announced the launch of its new lifestyle blog - Container Stories (containerstore.com/blog). (Photo: Business Wire)
“Our customers look to us as the experts who can deliver on the promise
of an organized life and all of the wonderful benefits that come with it
– less stress, more productivity and more time to live life to the
fullest,” said Melissa Reiff, President and COO, The Container Store.
“Container Stories is a wonderful opportunity for our customers to
become even more emotionally connected to our brand as they see our
creative expertise and innovative solutions at work in the lives of our
customers and employees. We expect the blog to stir our customers’
imagination with relevant content and fresh ideas for organization.”
Content for Container Stories will be created by The Container Store
editors and in the future also through carefully curated blogger
partnerships. The blog will cover a variety of categories including:
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Inspired Spaces – interesting spaces and fascinating folks
-
Before & After – transformative storage and organization
projects
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Trendspotting & Globetrotting – color trends, seasonal
influences, patterns, textures and travel inspiration
-
Obsessions Q&A – personality profiles on The Container
Store customers and employees and how they organize the things they
love with personal interests sprinkled throughout
-
Delightful DIYs – personalization, parties and events,
food storage and recipes
-
Mom’s Little Helpers – quick tips and ideas for busy moms and
their kids
-
Behind the Scenes - stories behind the development of products
and campaigns, vendor stories and perspectives from The Container
Store's buyers
-
Spotlight - new product features
About The Container Store
The Container Store (NYSE: TCS) is the nation’s leading retailer of
storage and organization products and the only retailer solely devoted
to the category. The company originated the concept of storage and
organization of retailing when it opened its first store in 1978. Today,
the retailer has 71 store locations nationwide that each average 25,000
square feet. The Container Store has over 10,000 products to help
customers save space and, ultimately, save them time. As the pace of
modern life accelerates, being organized is not a luxury but a necessity
thus The Container Store is devoted to making customers more productive,
relaxed and happier by selling customized organization solutions. Since
its inception, the retailer has nurtured an employee-first culture and
couples its one-of-a-kind product collection with a high level of
customer service delivered by its highly trained organization experts.
The company has been named to FORTUNE magazine’s 100 Best Companies To
Work For® 16 years in a row. Visit www.containerstore.com
for more information about store locations, the product collection and
services offered. To find out more about The Container Store’s unique
culture, Foundation Principles and devotion to Conscious Capitalism,
visit the retailer’s culture blog at www.whatwestandfor.com
or read Chairman & CEO Kip Tindell’s new book UNCONTAINABLE: How
Passion, Commitment, and Conscious Capitalism Built a Business Where
Everyone Thrives (available at The Container Store, www.uncontainable.com
and anywhere books are sold).
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Source: The Container Store